Objective:

Smartwool knew they had a great story, they just needed help figuring out how to tell it. They’re a brand that was founded on, and still primarily known for, socks. It was time for them to be known as a true apparel brand.

Execution:

We developed messaging and photography guidelines. We partnered with them to align their brand and product stories, and developed an installation and video for their three offices to socialize and unify those stories.